Picture this scenario: you’re steering your shopping cart through the sliding doors of the supermarket, shopping list in hand. As you walk the aisles, there’s a strategy you can use to save an average of 33% on your entire purchase. It doesn’t require any coupon cutting or signing up for rewards cards. The secret? Buying private-label products instead of brand-name products.
What are private-label products?
Commonly referred to as “store brand” or “generics,” private-label products are manufactured by a supplier and offered under another retailer’s brand.
Here are a few strategies to start incorporating more private-label products into your shopping list.
1. Single ingredient? No-brainer.
When something on your list has a single ingredient, it’s hard to justify paying more for a brand name (salt is salt; bleach is bleach).
2. Play with preference.
Substituting the occasional brand-name stock, seasoning or sauce with a store brand can be a great way to save money while exploring new flavor profiles.
3. Be selective about your brand loyalty.
Be critical and selective about which specific products deserve your brand loyalty.
4. Trial and error.
Not every generic product you try will be a winner, but that doesn’t mean that there aren’t any generic winners out there!
Over time, you’ll be able to keep your household running while saving some cash at the same time.